1999 Best Practices
||Gideon Housing Authority|
When most people are searching for
places to live, they look to newspapers, real estate magazines, or the Internet.
These resources allow people to get an idea of the housing options that
are available, the location of the house or apartment, and the cost to rent
or buy it. For those who do not receive the local newspaper or real estate
magazines and do not have access to the Internet, looking for housing can
be very difficult. The Gideon Housing Authority, located in Gideon, MO,
found a way to advertise their vacancies to a wider audience: a sign. The
sign is located outside of the Housing Authority and is highly visible to
all who pass by it. Because the Housing Authority sits on a main street
that runs through the city, the sign acts as a superb advertising medium
for open apartments.
In 1999, Shirley Love, the director of the
Gideon Housing Authority, discovered that she had several low-rent apartments
open for occupancy. Despite her advertisements in the local newspaper, she
was unable to fill the vacancies. Mrs. Love brought the problem up at a
meeting of the board of directors for the Housing Authority. Orval Deweese,
the chairman of the board, suggested that she put up a sign outside the
building in which the Housing Authority is located to publicize the openings.
Mrs. Love bought a metal sign that reads "Apartment for Rent"
at the local office supply store and hung it outside of the building. Weeks
later, she had a number of applications to rent the apartments.
The Gideon Housing Authority is responsible
for low-rent apartments, and their residents customarily are living on a
tight budget. The population that the Housing Authority targets does not
necessarily receive the local newspaper on a daily basis. Therefore, the
advertisements that Mrs. Love placed in the newspaper did not reach them.
However, the sign allows all people who live in or around the town of Gideon
to see when apartments are available. It has proved very effective in filling
openings, and the Gideon Housing Authority has experienced full or near-full
capacity since the sign was posted.
Mrs. Love received such success with the "Apartment for Rent"
sign that she was featured in an article in The Delta News Journal, the
local newspaper out of Malden, MO. Additionally, she was asked to speak
at a local womens club meeting in Gideon. The idea was so well received
in Missouri that the Housing Authority located in Bloomfield, about 45 miles
away from Gideon, put up an "Apartment for Rent" sign as well.
Mrs. Love and the Gideon Housing Authority plan to continue to use the sign
whenever an apartment becomes vacant. When the apartments are all filled,
the sign comes down. This way, everyone knows the status of available low-rent
apartments in Gideon.
Residents and Housing Authority of Gideon
Various Funding Sources
|Point of Contact:
||Abbie Gaffey, Phone: (712) 279-6255|