Web Clinics Home
Define Your Audience
Develop an Inventory
Group Your Information
Arrange the Categories
Decide on a Name
Incorporate "Must Haves"
Do a Draft
Lay Out Topic-Level Pages
Create Your Content
6: Incorporate "Must Haves"
- There are 6 "must haves" for every website:
- Notice of sponsorship/branding
- People need to know that this is official content, sponsored by a legitimate organization.
- Usability studies have shown that "branding" with a name, an icon, or even a simple statement of sponsorship on every page lends credibility to your website.
- Contact information: name, address, and phone number of your organization
- People need to know who you are
- With one look at the front page of your website, they need to know who you are, where you are, and what you do.
- Privacy statement - tell readers what you'll do with any information they send you via email or give you via online work processes
- Will you be collecting their email addresses and selling them to a vendor who might then send them spam mail?
- Will you be using their email addresses to create your own mailing list so that you can send them future updates?
- You need to tell them exactly what you'll do with the personal information they give you
- Recent surveys on internet use reveal that the top concern about people who use the internet is privacy - so you need to address those concerns right up front
- Feel free to "borrow" the privacy statement from HUD
- Feedback mechanism (e.g., "Comments? Questions? E-mail us!")
- Your audience needs to be able to let you know about problems and offer suggestions
- Date your content
- Either "date of last update" or "content current as of…"
- Very important that people know how current the content is
- Some way for people to find what they want: a search function, site index, or site map
- Search - commonly used, but often not productive, especially on large sites
- Site index - table of contents, normally alphabetical
- Site map - snapshot of your top 2-3 levels, on one page