Start with the P's
Be an Advocate
Create ONE Site
Focus on Content
Keep It Simple
|| Rule 11: Maintain Your Website
I know - you haven't even created your website, and we're already talking to you about maintaining it…but maintaining your website is as important as creating it - you need a plan, and you need to be prepared
Use common sense, celebrate your progress, and don't get discouraged - it's a process!
- Review your content routinely
- At HUD, we do a quarterly review using a checklist.
- Make sure your content is current and appropriate
- Check your links!
- Not only can links get broken, they can change…check your links routinely to make sure they still go where you think they go
- Make those who create the content own it - they'll be more invested in the website if they know that they are responsible for keeping the content current
- Use your stats to help you improve your content
- If a page isn't used - and you think it should be - maybe people don't know how to find it
- If a page is used more often than you expected, maybe you want to give it even more prominence
- Use your email and focus groups to improve your content
- Listen to your audience…and believe them when they tell you that something isn't working
- When you add content, see if you also can prune
- Keep the amount of content on your website manageable
- Freshen up your website about every 12-18 months
- Change your look - not necessarily the organization of your information
- Don't do it too often because your audience will get confused/frustrated
- Back-up your content…just in case
- And have a backup for you…just in case
- Bigger isn't better - remember that. The most effective website is one that is always current and that always communicates information so that the readers understand it. Less is more!