Start with the P's
Be an Advocate
Create ONE Site
Focus on Content
Keep It Simple
|| Rule 5: Create
One Website for Your Entire Organization, With a Single "Look and Feel"
- McDonald’s approach - the public likes things that are familiar…they like to know what to expect
- If your organization has components (e.g., divisions, offices, staffs, bureaus, etc.) who want their own pages, ask them to use the standard layout and "look and feel"
- Single look makes you look "together" and makes your audience more comfortable with your website
- It also makes your website easier to manage…if you have a single template, you can add or delete something once and it is reflected on every page