Challenge: In light of the economic conditions,
including declining home values and the increase of resetting mortgage
rates, many Americans are facing significant challenges that are
contributing to the alarming rate of foreclosures. HUD-approved
Housing Counseling Agencies can help homeowners navigate their financial
challenges. However, counselors have more options to assist clients
when homeowners call early in the process before
they are in crisis.
Response: Over the next 6 months, the U.S. Department
of Housing and Urban Development is launching a national consumer
education campaign urging homeowners to seek free, HUD-approved
housing counseling advice. The campaign is a call to action for
homeowners and target communities and demographic groups that are
Campaign goal: Provide marketing and outreach
materials and technical support to assist housing counseling and
non-profit agencies that provide services to homeowners. The hope
is to target current homeowners to assist them in keeping their
- Informing them of their loan terms and associated financial
- Encouraging them to seek assistance early � call to
- Educating consumers on how to improve general financial literacy.
Components: The campaign provides a 'tool kit' which includes print, radio and TV PSAs, to support community, non-profit agencies that provide
housing counseling services.
Partners: HUD is urging community, cultural, faith-based
and political advocates to become involved in the campaign. In addition,
HUD is seeking homeowner associations, real estate brokers and other
members of industry to take an active role.
Target cities: Six cities were chosen for the launching of the campaign which are New York, Miami, Chicago, Detroit, Los Angeles, and Phoenix.
Campaign brand and hotline: Keep Your Home. Know Your Loan.
Call 1-877-HUD-1515 for one of HUD's 2300 approved Housing Counseling Agencies in your local area.