|HUD No. 11-052
April 5, 2011
HUD KICKS OFF FAIR HOUSING MONTH, LAUNCHES NATIONAL MEDIA CAMPAIGN
WASHINGTON - The U.S. Department of Housing and Urban Development announced today that it is launching a national media campaign to kick off Fair Housing Month, celebrated across the country each April to commemorate the passage of the Fair Housing Act. The "Live Free" campaign will use newspaper and magazine ads, as well as the latest digital media, including social networking sites, to increase the Department's efforts to educate the public and housing providers about their fair housing rights and responsibilities.
"Much has changed since the Fair Housing Act became law in 1968. Our country is more diverse than it's ever been. These changes have brought new challenges as we continue our fight to address inequality in housing," said John Trasvina, HUD Assistant Secretary for Fair Housing and Equal Opportunity. "Our society is more technologically advanced today. Therefore, this new campaign uses the latest media tools to better reach all people about housing discrimination and what to do if they experience it."
The Fair Housing Act makes it unlawful to discriminate in housing transactions based on race, color, national origin, religion, gender, disability, or family status.
HUD's Office of Fair Housing and Equal Opportunity (FHEO) will introduce the campaign and discuss current and future enforcement initiatives during the Department's Fair Housing Month opening program, which will take place at HUD headquarters, 451 7th Street SW, Washington, DC, from 2 p.m. to 3 p.m., Tuesday, April 5, inside the Brooke-Mondale Auditorium. The keynote speaker for the program will be U.S. Representative Frederica Wilson, who will be joined by HUD Deputy Secretary Ron Sims, FHEO Assistant Secretary Trasviña, HUD senior managers and fair housing advocates from throughout the region.
The "Live Free" campaign will run throughout the year and include Facebook ads, targeted print ads, digital videos, and podcasts that draw attention to the different types of discrimination HUD and its partner agencies see today, including discrimination against lesbian, gay, bisexual and transgender individuals.
One case HUD handled and settled this past year involved a disabled Louisiana woman who couldn't get a home loan because the bank wouldn't allow her son, who was acting with her power of attorney, to complete the paperwork. In another recent HUD case, First National Bank of St. Louis agreed to invest more than $2.5 million in two Missouri counties and one Illinois county after the bank failed to provide services in African American neighborhoods. Examples of other HUD cases include a Wisconsin family that was denied the opportunity to view an apartment because they have children, and a New Hampshire woman who was discriminated against and insulted by her landlord because she is married to a Hispanic man.
These types of cases dramatize today's fair housing challenges and highlight the importance of the Department's enforcement efforts. HUD recently awarded $40.8 million to 108 fair housing organizations and non-profit agencies to address housing discrimination, including mortgage rescue scams.
For more information about the Fair Housing Act, including summaries of recent housing discrimination cases, go to www.hud.gov/fairhousing.
FHEO and its partners in the Fair Housing Assistance Program investigate more than 10,000 housing discrimination complaints annually. People who believe they are the victims of housing discrimination should contact HUD at 1-800-669-9777 (voice), 800-927-9275 (TTY).
HUD's mission is to create strong, sustainable, inclusive communities and quality affordable homes for all. HUD is working to strengthen the housing market to bolster the economy and protect consumers; meet the need for quality affordable rental homes: utilize housing as a platform for improving quality of life; build inclusive and sustainable communities free from discrimination; and transform the way HUD does business. More information about HUD and its programs is available on the Internet at www.hud.gov and espanol.hud.gov.