HUD No. 07-035
April 5, 2007
HUD UNVEILS AD TO EDUCATE AMERICANS ABOUT HOUSING RIGHTS
Theaters ads to commemorate Fair Housing Month
WASHINGTON - The U.S. Department of Housing and Urban Development announced today that fair housing ads will run in approximately 60 theaters, and over 900 screens across the nation between April 6 and 13 as part of its effort to make more Americans aware of their fair housing rights.
Created by National CineMedia, the 15-second ad will highlight the kinds of housing transactions covered by the Fair Housing Act, and lists the Department's toll-free discrimination hotline number and its Web address.
According to research, cinema ads of this type are particularly effective in reaching diverse audiences, and have been shown to deliver five to six times more unaided recall than the typical television commercial.
�Our hope is to educate moviegoers of all races and ethnicities,� said Kim Kendrick, HUD Assistant Secretary for Fair Housing and Equal Opportunity (FHEO). �Since April is Fair Housing Month, this is the perfect time to roll out this new outreach effort.�
FHEO and its partners in the Fair Housing Assistance Program investigate approximately 10,300 housing discrimination complaints annually. People who believe they are the victims of housing discrimination should contact HUD at (800) 669-9777 (voice), (800) 927-9275 (TTY). Additional information is available at www.hud.gov/fairhousing.
To view a listing of theaters that will show the Fair Housing Month ad, click on the following link, www.hud.gov/fairhousing.