Beth Lynk Sworn in as HUD Assistant Secretary of Public Affairs

WASHINGTON - The U.S. Department of Housing and Urban Development (HUD) announced a key addition to the HUD staff. HUD's new Assistant Secretary of Public Affairs, Beth Lynk, was sworn in on Wednesday by HUD Secretary Marcia L. Fudge.

Beth Lynk brings a wealth of knowledge as a strategist and communications expert in campaigns, crisis communications, and strategic planning with experience working in civil rights, health care, government, political, non-profit, and corporate environments. Beth most recently served as Senior Advisor to the CMS Administrator and previously as the CMS Director of the Office of Communications (OC). There, she drove campaign and communications strategy for the most successful Affordable Care Act Marketplace open enrollment period in history that resulted in more than 14.5 million people signing up for health coverage and incorporated new health equity campaign strategies, including culturally competent messaging as well as expanded outreach to 5 AANHPI languages for the first time.

Prior to joining CMS, Beth served as the Deputy Assistant Secretary for Public Affairs at HHS, where she supported Secretary Becerra in his first 100 days leading strategic communications for the HealthCare.Gov Special Enrollment Period, health equity, drug pricing, and the implementation of American Rescue Plan. Before HHS, Beth worked at The Leadership Conference on Civil and Human Rights, where she ran the Census Counts Campaign and developed a coordinated effort that brought together businesses, foundations, cities, faith leaders, and community-based organizations across a wide spectrum of advocacy to encourage communities the census has historically missed to be counted in the 2020 Census.

She has also served as Associate Director of Federal Communications for Planned Parenthood Federation of America and Planned Parenthood Action Fund, directing Planned Parenthood's communications around federal policy, congressional action, advocacy campaigns, and related litigation. Beth is a DC native and a graduate of Northwestern University.

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