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Web Clinics Home
Introduction
Define Your Audience
Develop an Inventory
Group Your Information
Arrange the Categories
Decide on a Name
Incorporate "Must Haves"
Incorporate Graphics
Do a Draft
Lay Out Topic-Level Pages
Create Your Content
Summary
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Step 10: Create Your Content
- So you've planned what you want to put on your website…but now you have to get someone to write it - this can be quite a challenge!
- First, do the right thing - ask the appropriate people or organizations
(the ones with responsibility for that subject) to write the information you need
- But you don't have to wait for others to develop your content
- Talk to the person who answers the telephones for the office - post answers to the most common questions
- Find every brochure or publication your organization puts out, look at memoranda and reports, and see if you can pick out small pieces that are "web friendly" or rewrite them to make them web friendly (remember to apply all those writing tips!)
- Hold a focus group with members of your primary audience - ask them what they want on the page, find the answers, and post it.
- Write it yourself. You probably know more than you think you do!
(Of course, make sure your information is correct).
- Find information on other web sites and link to it.
- Whatever you do, remember you're writing for the web--review the tips in your packet - plain language!
- Keep it manageable - less really is better.
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