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Web Clinics Home
Introduction
Define Your Audience
Develop an Inventory
Group Your Information
Arrange the Categories
Decide on a Name
Incorporate "Must Haves"
Incorporate Graphics
Do a Draft
Lay Out Topic-Level Pages
Create Your Content
Summary
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Step
3: Group Your Information Into Categories That Would Make Sense to Your
Audience
- Usability testing has proved that most web readers prefer to navigate a website by topic; so, in this step, you're going to do two things:
- Organize your inventory into categories that will become the topics
of your site
- Name the categories, choosing words that make sense to your audience
- You may have to go through this process several times, until you have the right number of categories to make information easy to find, but not so many that the audience becomes confused
- As a rule of thumb, try not to have more than 3-5 categories for small
websites; 10 categories for large websites
- Call your categories something very simple - try to limit to 3 words
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