Creating Your Website, Step-by-Step

Introduction

Define Your Audience

Develop an Inventory

Group Your Information

Arrange the Categories

Decide on a Name

Incorporate "Must Haves"

Incorporate Graphics

Do a Draft

Lay Out Topic-Level Pages

Create Your Content

Summary

• For each of your "audiences," answer 2 questions:
  • What does the audience want to know?
  • What do you want/need to tell them?
  • It's important to ask both those questions because they will produce different responses.
    
    

• How do you answer these questions?
  • Start with what you know about the audience - you probably know more than you think!
  • Talk to people in that audience - friends, associates

Worksheet 2

• Be sure to step in and coordinate, when two parts of your organization have responsibility/interest in the same information
• Don't worry about having "holes" in your matrix -- you can go back and fill those holes over time.