Marketing Your Website

Step 1: Go to the Audience

At first, many people aren't going to know to look for you - you have to go to them.
You need to know who your audience is and then figure out how to get to them.
- Look for local events--street festivals, county fairs, etc.
- Schedule demonstrations in public places (e.g., the local mall's public service night)
- Go to your local library and ask to schedule a public demonstration
- Contact other organizations about setting up a "Public Service Web Night"
- Invite your customer groups to come to your office for a demo--hold an open house
Find creative places to get out your message:
- Movie theaters
- Public access channels
- Radio stations (public service announcements)
- Issue a press release when you post your site-and remember periodicals like the local Pennysaver, they are always looking for content.