Marketing Your Website

Step 3: Train Your Staff

You don't have to do all this marketing alone.

Teach everyone in your organization how to use your website; they can then help with marketing.
- Hold periodic demonstrations to show staff what's new
- Ask them what kinds of questions their customers ask
- Give them suggestions for ways to promote the site
- If they give presentations, ask them to include the web address
- Give them a stack of your promotional items
Tell your staff how well your website is being received
Share the good news about increases in visits or compliments you receive in email