Marketing Your Website

Go to the Audience

Leave a Calling Card

Train Your Staff

Listen to the Audience

Other Tips and Tricks

Summary

Part of marketing is collecting feedback from your audience so you can improve your product.

• One of the most important things you can learn is to listen to your audience.
  • Monitor the email. Are they asking the same questions over and over?
  • Monitor your statistics
    • What's the most visited page? What's the least? Maybe you need to move or improve the content to get your message out.

  • Run a survey
    • Put up a note on your front page that says, "help us make our site better;" and ask a few questions
      
      

• Face-to-face feedback is best. Try a focus group.
  • You can do a focus group in 1/2 an hour
  • Anywhere you can find a handful of people--5 or 6--stop and ask them if they can spare 15 minutes to give you feedback on your site
  • Focus groups really kill two birds with one stone:
    • First, they give you an opportunity to tell people about your site
    • Second, they can produce some great ideas.
  • In your packet are some suggestions for conducting focus groups
    • Keep the group small
    • Take notes--show that you care about what they say
    • Assure them they won't hurt your feelings