Marketing Your Website

Go to the Audience

Leave a Calling Card

Train Your Staff

Listen to the Audience

Other Tips and Tricks

Summary

You need to give your audience something to remember you by -- A copy of your front page, a business card, or some other promotional item.

• Ensure that when you speak to a group, they walk away with something in their hands to remind them of your website

• Promotional items don't have to be expensive. You can buy some items for pennies, such as:
  • Refrigerator magnets
  • Bookmarks
  • Pencils
  • Post-it notes
  • Before every major meeting of your audience group, print off the front page, highlight the address and distribute to attendees.
  
  
• But don't stop there!
  • Put a stack of bookmarks at the public library
  • Stick small posters with your web address on bulletin boards at grocery stores
    
    

• The important thing is this: put your web address on everything you issue
  • Stationary
  • Business cards
  • Fax cover sheets
  • The sign in your window
  • The address in your local phone book
  • Advertising you put in the paper or on TV
  • T-shirts you give to people in your organization
  
  

• Everywhere you put your address or phone number, you should include your web address

• Put your web address on your voice mail message
  • For example: "We can't take your call right now, but you might want to check our website at www.hud.gov"