How to Manage a Website

Introduction

Define Roles

Start with the P's

Be an Advocate

Communicate

Create ONE Site

Focus on Content

Keep It Simple

Don't Reinvent
  the Wheel

Teach Everyone

Start Small
  and Build

Maintain

• Running a website is similar to running a newspaper - you need an editor-in-chief, reporters, and someone to run the presses and distribution
  • Sometimes - in small organizations - one person carries out all the roles…but you still need to be sure you cover each one

• Define roles upfront: Who sets policies? Who decides how the page is laid out? Who writes? Who edits? Who does the computer work? Who does the marketing? Most important: Who has the last word?

• Create a job description for your web manager
  
  
  • Use HUD's job descriptions as a sample (found on Bookshelf 11 of HUD's online "Library")