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Home
Introduction
Define Roles
Start with the P's
Be an Advocate
Communicate
Create ONE Site
Focus on Content
Keep It Simple
Don't Reinvent
the Wheel
Teach Everyone
Start Small
and Build
Maintain
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Rule 2: Start
With the 5 "P's": Purpose, Plans, Policies, Procedures, Performance Measures
Determine the purpose of your website
- We already discussed this in the first session, when we talked about developing the purpose of HUD's website
- Remember - this is the most important thing you can do!
Develop a plan
- Decide what you're going to do in the coming year - what do you want to accomplish?
- Lay out your goals and tasks
- Be optimistic - but not overwhelming!
- Let everyone know what your plans are--update them regularly
- HUD publishes the "State of the Web" report every year, to let managers know what the
web plans are for the year.
Document policies and procedures
- Make sure everyone is playing by the same rules
- Use HUD's policies as a sample
Decide how you will measure performance
- Before you post your site, think about how you will monitor and document success
- Possibilities:
- Statistics: use your statistics to monitor increase in customers served
- Email feedback: use email to learn what you're doing well…and not
- Focus groups: talk with people from your target audiences - show them your website and ask them how you're doing
- Awards: apply for awards - see how others rate your website
- Cost savings or cost avoidance: quantify the dollars you save by publishing information on the website, instead of printing and distributing hard copies
- Surveys: let your audience respond to a set of questions and tell you how you're doing
- If possible, tie performance of your website to achievement of your
organization's mission
- The more you can show that your website helps achieve the mission,
the more support you will get
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