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Home
Introduction
Define Roles
Start with the P's
Be an Advocate
Communicate
Create ONE Site
Focus on Content
Keep It Simple
Don't Reinvent
the Wheel
Teach Everyone
Start Small
and Build
Maintain
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Rule 5: Create
One Website for Your Entire Organization, With a Single "Look and Feel"
- McDonald's approach - the public likes things that are familiar…they like to know what to expect
- If your organization has components (e.g., divisions, offices, staffs, bureaus, etc.) who want their own pages, ask them to use the standard layout and "look and feel"
- Single look makes you look "together" and makes your audience more comfortable with your website
- It also makes your website easier to manage…if you have a single template, you can add or delete something once and it is reflected on every page
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