How to Manage a Website

• It's the words that count

• Audience is coming to your website to get information - not to be entertained
  • If they want entertainment, they'll go to the Disneyworld web site
  • Don't spend your time designing the fanciest website--spend your time designing the most informative
    
    

• Make sure your content is what they want, presented in ways they can understand

• For every page, think about:
  • Who is the audience?
  • What's the purpose?
  • What do you want them to do after they've read the page?
    
    

• We hear that it's not access to the web that's a hindrance to citizens - it's the content they find when they get there