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Home
Introduction
Define Roles
Start with the P's
Be an Advocate
Communicate
Create ONE Site
Focus on Content
Keep It Simple
Don't Reinvent
the Wheel
Teach Everyone
Start Small
and Build
Maintain
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Rule 4: Communicate
with Everyone in Your Organization About What You're Doing
- Be a visionary--inspire them with possibilities
- Work from the top down...
- Get yourself on the agenda of management meetings - show them some
websites of similar organizations that really work and challenge them
to help you do the same
- Let them know what the web can do for them - what's in it for them. Come up with specific ideas for each major organizational unit.
- Recognize managers and staff who do creative things with the web
- ...and the bottom up. Fan the flame of grassroots efforts
- If staff come to you with an idea, encourage them to develop it
- Try to create an environment where it's OK to experiment, to try new things, to fail
- Most of all, share your success!
- Whenever you have a success, broadcast it within your organization - everyone wants to get on a winning team
- Success begets success
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