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Home
Introduction
Define Roles
Start with the P's
Be an Advocate
Communicate
Create ONE Site
Focus on Content
Keep It Simple
Don't Reinvent
the Wheel
Teach Everyone
Start Small
and Build
Maintain
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Rule 3: Be an
Advocate for Your Audience
Understand your audiences' needs and desires and make sure your website
responds
- Look at your website from your audiences' point of view
Think about how you use your real estate
- People spend an average of 8 to 9 seconds deciding if they'll stay on your web page--if they don't see what they are looking for, they'll leave
- Give them what they want most, right on the front page
- Tip of the Day: If you do nothing more than go to the person who
answers the phones in your office, find out the 5 most frequently
asked questions, and put the answers on the front page, you'd have
a very good website.
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